marketing

Fix Sales Problems. What do you see as the biggest sales problems companies have today that they need to fix?

Incorruptible Organizations AMA with Eric Ries. Wednesday 2/4 at 3:00 PM CT

Lean Startup author who now focuses on legal structures to protect mission-driven organizations from corruption. incorruptible.co

Free book giveaway! Register here.

AMA with Jordan Myska Allen. Wednesday 2/4 at 12:30pm CST

Founder and CEO of UpTrust, founder of Relatefulness... solving seemingly impossible social problems and having fun doing it

#heywait 

The concept of this app sounds promising. Do you think the internet can be a place for deep and meaningful conversations in this day and age?

Should Politics Be On The Playing Field? . Why has just about everything within our lives become political including sports. Should athletes use this form to be political or should they do it off the athletic field and on their own time?

Something like an introduction. This platform seems like an awesome idea, but I still mostly don't understand how it works which has kept me from landing here very often.

This post is something of an experiment for that reason. I wonder if someone will see it and respond. I wonder if that happens, whether I will know unless I specifically come back from time to time to check. 

Then again, I do often put a lot of effort to write meaningful things on platforms like Facebook and find myself disappointed in the response. I'd love to discover an online space that felt generative rather than just practicing resiliently swimming upstream.

By way of introduction, I do many things, but they all boil down to various questions of relationship - all the relationships that can be imagined between self, other and world. When my attunement feels the way I like it to do, everything is like music to me, so I call that 'musicality of being.' 

Above all these days, I'm focused on the art of listening - in all the ways that one might imagine what "listening" means (I'm trying to further diversify my own definitions.

I recently wrote some "Notes on Listening": 

https://open.substack.com/pub/sethdellinger/p/notes-on-listening?r=p5zo5&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false

If you took the time to read this . . . thanks!

If I were King of the World. If I were King of the World and could change one thing (These are weird rules because a king obviously can change more than one thing, but I make the rules, so there.), I would

Ban Advertisement with the Exception of Word of Mouth.

Here are some benefits:

1. There is no more need to grab our data to serve us personalized ads.
2. There will be less ways to construct new needs to then sell us something.
3. Much less distraction in our environment, more safety.
4. Better products because it is harder to get customers to recommend your stuff than to place needs and desires in their heads, often subconsciously.
5. More local business, which will be better for the climate.
6. More privacy.

What do you think?

I didn't book an accommodation because of AI generated images. I love AI because it has helped me save hours by automating systems, analyzing SEO, and creating website content.

But today, while researching places to stay in Buenos Aires, I realized that we need to be mindful of when to use AI so that trust is not eroded.

My wife sent me the link to an apartment listed on Booking dot com. This listing had tons of great reviews but several of the images were clearly AI generated. They were generic. Fake looking. This made me question the reviews too, especially since I saw one name repeatedly pop up under different reviews. 

I searched for this property on Tripadvisor and saw customer submitted photos. Here I could see that several of the Booking dot com photos were generated based off the customer submitted ones. And the Tripadvisor reviews were fewer and not as favorable.

We didn't book this place. It may still be a great place to stay. But the use of AI generated images threw me off. 

I feel like I should have a clearer point to make. But I'm also feeling lazy to come up with one.

What men wish women understood about men. This has been trigger a lot LOLs and ROFLs in my group chats. It's obviously over-the-top dramatic with the music and tone and hyperbolic "10,000x" language but it did make me think how much "burden" is kept when you don't talk about things. I think that's the basic premise, woman share their burdens and men keep them to themselves. It certainly tracks for me. 

I like my Relateful sessions like I like my takes… deep and hot. The coaching industry remains one of the last truly free markets, and we are about to witness the beauty of an unregulated ecosystem in action. The industry is undergoing a natural correction—one driven not by government oversight, but by the marketplace itself, which is beginning to self-organize in hierarchies sourced from quality, wisdom, and genuine experience.

The best part? The product itself—coaching—is evolving. As consumer discernment grows, the market is demanding greater depth, skill, and true transformational capacity.

For years, the unregulated coaching industry has been producing coaches promising transformation, many of whom, let’s be honest, are mostly full of cookie cutter sayings and emotionally charged buzz words, lacking the true depth and nuance needed to facilitate transformation. 

These coaches have achieved tremendous success in conventional terms, making millions of dollars and selling out events by developing business building skills like funnel creation, ad conversion strategies, sales processes, and more.

Meanwhile, many of the most gifted healers and practitioners of transformation have been mostly unrecognized and living essentially unheard of, many of them lacking the business building capacities needed to grow a vibrant business and get the word out to the world about what is available.

The result? Those with marketing and business savvy have dominated the industry, often outpacing those who possess the real art of facilitation. Meanwhile, the true healers and transformational leaders have struggled to gain traction, lacking the business building capacities needed to scale their impact.

And the more famously lamented result: the growing group of quasi pyramid scheme “coaches coaching coaches on selling coaching to coaches.”

Why is this happening? Facilitation and business building are two entirely different domains of mastery.

What’s happening now? The market is getting smarter. Clients are becoming more discerning. The demand for real, lasting transformation is rising, and with it, a new hierarchy for practitioners of transformational facilitation—one based on skill, depth, and authentic results—is emerging.

Celebrating the unregulated market response. We are about to witness, in real time, how a free market itself catalyzes transformation in the transformational coaching industry, leading to a better, richer experience for everyone involved.

Addendum: Opportunities for Collaboration:

There is an opportunity for these 2 paths of Mastery to service each other:

1. What if business-building coaches helped transformational coaches turn their gifts into thriving, scalable businesses?

2. What if transformational coaches helped business builders develop the depth, wisdom, and skill to deliver real, lasting transformation?

3. What if these two groups coached each other, exchanged mastery, and elevated the entire industry?

My beautiful children. . Saying beautiful children over and over is feeling like a bit much, haha. But talking about mother’s having a choice about wanting to work or not is speaking to my heart.

What will the future literally look like? This idea comes from watching Mad Men- seeing smoking and drinking freely at the office for example, and my brother once pointing out that if a show or movie ever wanted to make it really clear that it was set in the 1990’s, all they’d have to do is have multiple people driving Saturn cars.

So here are a few of what I think (hope) the future will literally look like:

Gas stations will be very rare, and parking spaces will almost always have charging stations.

Having a garage in homes will be rare because car ownership will be rare. Using self-driving Uber-esque systems will be way more affordable, and car ownership then will be similar to antique car ownership now.

Lawns will be very rare, and permaculture-style of local fauna that doesn’t need care, upkeep, or watering will be common.

What do you think the future will look like?

... should we try live uptrusting through the vice presidential debate?