https://about.nike.com/en/newsroom/releases/nike-project-amplify-official-images
At its core, Project Amplify is about seamlessly adding a little more power to your stride. The fun comes from realizing you can do more than you thought you could — whatever ‘more’ means to you.”
Akin to how electric bikes have made it easier to ride farther and more frequently, revolutionizing urban commuting, Nike is developing Project Amplify to make slower running, jogging and walking easier and more fun, with a focus on athletes running between a 10- and 12-minute mile pace.
- On the one hand I definitely want to try this; I'm an early adopter and love weird cool stuff even if i dont yet know what its for
- On the other hand I'm kinda like, "wait, why?" just because we can do something doesnt mean we should, and "more" for the sake of itself obviously always goes super well, right :)
- What do y'all think?
this reminds me again that the weirdness of the future is barely getting started
https://about.nike.com/en/newsroom/releases/nike-project-amplify-official-images