Interesting to explore UpTrust w/ the frame that it's more of an "oral culture" than a "written culture", where it has more of a riff and jazz kind of energy than other internet community sites that I frequent. I think it's looking through the comment sections, with the branching and forking, and I imagine more of "sparking a multi-party conversation" and "ah yes" than traditional writing. LessWrong (another experiment in a new internet forum style) is strongly essay culture, Twitters got a bit of oral culture vibes, but perhaps less collaborative (uncertain).
I wonder how far this lens can go for community or product development.
When I was writing this post, I realized I'd rather have dictated it!