Of the 90 feature films premiering at Sundance 2026, only about 30% have secured distribution, showing a shift in the independent marketplace.
Buyers now rely heavily on algorithms, favoring projects with proven audience appeal, recognizable IP, or established talent. Films that challenge norms or feature unconventional stories struggle to find distribution despite strong festival buzz.
For filmmakers, Sundance remains vital, but distribution is no longer guaranteed as buyers prioritize predictability over artistry.
So, is participating in these pricey film festivals paying off for mid to low budget films?