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If I were King of the World. If I were King of the World and could change one thing (These are weird rules because a king obviously can change more than one thing, but I make the rules, so there.), I would
Ban Advertisement with the Exception of Word of Mouth.
Here are some benefits:
- There is no more need to grab our data to serve us personalized ads.
- There will be less ways to construct new needs to then sell us something.
- Much less distraction in our environment, more safety.
- Better products because it is harder to get customers to recommend your stuff than to place needs and desires in their heads, often subconsciously.
- More local business, which will be better for the climate.
- More privacy.
What do you think?
I agree with that. But the inroads of advertisement are manifold. Word of mouth is limited if I restrict it to existing connections. If I had to "down-vote trust" for every advertisement that comes my way, I would be constantly busy.... If I were King of the World. If I were King of the World and could change one thing (These are weird rules because a king obviously can change more than one thing, but I make the rules, so there.), I would
Ban Advertisement with the Exception of Word of Mouth.
Here are some benefits:
- There is no more need to grab our data to serve us personalized ads.
- There will be less ways to construct new needs to then sell us something.
- Much less distraction in our environment, more safety.
- Better products because it is harder to get customers to recommend your stuff than to place needs and desires in their heads, often subconsciously.
- More local business, which will be better for the climate.
- More privacy.
What do you think?
I love the creativity and risk. UpTrust has been thinking about the next best thing: what if we could make it so that advertising still exists, but is incentivized to work like word of mouth?... If I were King of the World
If I were King of the World and could change one thing (These are weird rules because a king obviously can change more than one thing, but I make the rules, so there.), I would Ban Advertisement with the Exception of Word of Mouth.... How Google and AI are Killing Travel Blogs Like Mine
I just finished reading this blog post by Amanda Williams, a travel blogger of 15 years, on the impact of Google's "helpful content" algo changes and AI on her ability to financial sustain herself.
And man- I might sound dumb here, but I totally had not connected the dots re: how AI will absolutely destroy ad revenue for creators-- specifically creators that produce written content.
Ad placement is driven by site visitors, and AI totally bypasses the need for a site visit. Instead, it harvests the information from blogs like Amanda's and puts it in a neat list along with the content of 10 other bloggers so a person trying to find the top sites to visit in Paris never needs to even visit the site.
This is a problem in that, bloggers like Amanda have to switch strategies-- she now needs a new means of making money to continue producing trustworthy travel content. That might be creating a substack with individual subscribers, creating courses, etc. But her content likely won't be publicly available in the future, non-harvestable by AI... and that's a problem too in that AI's knowledge sources are going to get worse and worse.
Also, I just can't imagine that the 1:1 subscriber model won't be a losing game for soooo many great writers/creators. It's very different to be a person creating content that people are willing to pay for month over month, especially in niche fields like travel, instead of being paid by relevant brands through ads.
What do y'all think?To finance oneself using advertisement and getting paid by number of clicks never was a sustainable model. I am all in favor of free (and I mean truly free) content I do not pay for with attention grabing and data mining.... UpTrust Aug 15 Updates
New Hire: Dara! We hired Dara Harmon! Her job will continue to evolve but in many ways she’s building the growth and revenue pipelines. Despite the intensity of starting with a five day hackathon in a foreign country, and the wild complexity and uncertainty of the tasks at hand,...